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What is Peloton ?
Peloton is an American exercise equipment and media company based in New York City. Peloton’s main products are internet connected stationary bicycles and treadmills that enable monthly subscribers to remotely participate in classes via streaming media.
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In 2011, John Foley, an executive at Barnes & Noble in New York City, pitched his colleague, Tom Cortese, on the idea that technology could make it possible for people with little time to get the full experience of working out in a high-end studio cycling class in their homes.
Peloton Interactive was founded in January 2012. “Peloton” is a cycling term, meaning a large group of riders bunched together. The company raised $400,000 in seed money in February 2012 and another $3.5 million in December 2012.
Their first Internet-connected stationary bicycle with a tablet was released in 2014. The company also opened showrooms in shopping centers around the US, for people to test out the machines, and “sales quickly soared,” behind the entertaining classes and cycling instructors, and the online community of riders.Download Here