Revs Your Heart is the Yamaha tagline. Here, Yamaha wants its customers to feel a different level from a motorcycle. Revs Your Hearth has three philosophies set forth in a short film released starting from May 20, 2014 on the website http://www.revstation.com.
The first philosophy is a passion for innovation by changing rules or changing the ordinary. The story of the first philosophy can be seen in the first episode with the birth of products out of the box with high innovation, namely Yamaha Tricity. The second philosophy is exceptional value and experience. The goal is to strengthen identity or increase community enjoyment through motorbikes. This story is contained in the second episode marked by developing R25 to perfection by injecting Yamaha achievements in racing for 50 years. The last philosophy is to enrich life whose purpose is beyond human experience or satisfying their lives. This story is in the third episode.
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