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Tostitos is a Frito-Lay brand that produces different tortilla chips and a series of accompanying sauces. By January 1978, Frito-Lay’s product development group led by Jack Liczkowski had completed development of Tostitos. The chips were round, made of white corn and had an authentic “Mexican” flavor. Part of achieving this authenticity occurred after research discovered that Mexicans, after cooking corn with inorganic lime, did not rinse the corn completely and so the resulting stone-ground corn has a higher content of lime and lower pH. When frying the formed chips, calcium hydroxide reacts with oil and gives this specific taste